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The higher national diploma (BTSE) in commercial management has a vocation to train executive managers capable of implementing the commercial and marketing policy as the company required. At the end of the formation the graduate shall be capable of applying the market study, products management and initiate sales promotions and advising techniques.
Registration conditions:
The desirable candidate shall have completed the first year of BTSE at ESGAE or he/she shall score 60 ECTS in the area of management, law the economy.
For students originated from other school management, a full and complete dossier is required (BAC, previous and post grade reports) the documents submitted shall be certified true copy by the legal authorities of ESGAE.
The duration of studies stands for nine(9) months.
The subjects unit list :
|
|
Semestre 3 (300 h, 30 crédits) | Heures | Crédits | |
| Cours | TD/TP | |||
| UE 1 | Marketing action | 40 h | 20 h | 6 |
| UE 2 | Business fiscality | 40 h | 20 h | 6 |
| UE 3 | Management applied to advertising | 40 h | 20 h | 6 |
| UE 4 | Computer management | 20 h | 10 h | 3 |
| UE 5 | Financial analysis | 20 h | 10 h | 3 |
| UE 6 | Operational research | 20 h | 10 h | 3 |
| UE 7 | Cost accounting | 20 h | 10 h | 3 |
|
|
Semestre 4 (300 h, 30 crédits) | |||
| UE 8 | Social law | 40 h | 20 h | 6 |
| UE 9 | Sales and distribution techn. | 40 h | 20 h | 6 |
| UE 10 | Business English | 40 h | 20 h | 6 |
| UE 11 | Company law | 20 h | 10 h | 3 |
| UE 12 | Foreign trade | 20 h | 10 h | 3 |
| UE 13 | Supplies/ Stocks | 20 h | 10 h | 3 |
| UE 14 | Employment seeking research | 20 h | 10 h | 3 |
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